The C.R.A.P. Smoothie

When Who Gives A Crap teamed up with Erewhon to create a branded blend, I leaned into into the brand’s cheeky name and Erewhon’s mission for wellness . An acronym for coconut water, raspberries, aloe vera and probiotic, the C.R.A.P. smoothie delivered refreshing flavour, gut health and plenty of PR buzz.