SXSW Activation

Who Gives A Crap wanted to make a splash at SXSW in Austin and Sydney. So we turned our booth into a dream bathroom and offered an equally dreamy giveaway.

It featured a bathtub filled with rolls, a vanity and a toilet designed for photo ops and all the items included in the sweepstakes. There was also an interactive graffiti wall prompting people to share their dreams and ideas when they stop by the booth.

Campaign concept • Activation • Microsite