The Poetry Edition

The Poetry Edition from Who Gives A Crap was like magnetic poetry for the bathroom. After a lot of strategizing, I put together a list of 48 distinct words and laid out 3 across each wrapper. It allowed for endless wordplay and lots of UGC potty prose. Turns out people really love speaking from the bum.

Campaign concept • Packaging • Emails • Paid ads • Organic social • Retail • D2C • Digital product • OTT video • Scripting