The Celebrate Edition

Toilet paper for the holiday season? Cheers to that. From the product packaging to the digital campaign, this limited edition product had all the literal makings of merriment for the season and beyond – ornaments, confetti and a box that could be turned into a piñata. 🪅

Campaign concept • New product development • Creative direction • Copywriting • Paid ads • Organic social • Email • D2C • Digital product • CPG