The Spooky Edition

Who Gives A Crap’s first stab (and mine) at Halloween toilet paper. The limited edition product was a D2C offering as well as a featured retail item at Tesco. The tagline was “bring some boo to the loo” and the creative was an absolute scream.

Campaign concept • Packaging • Email • Paid ads • Organic social • Retail assets • Digital product • New product development • Scripting • Storyboarding • Collaboration • Creative direction