Hot for Wash

At Who Gives A Crap, I was always looking for new ways to get people interested in toilets. Partly because we sold toilet paper, but more importantly because we donated 50% of profits to help people access water, sanitation and hygiene (WASH). 

I thought, “What if we made toilets sexy?” We could lean into the trope of the steamy hunk and dial it up to a ridiculous degree that fit the brand The result was a 3 part edutainment series on social called Hot for WASH. 

Campaign concept • Scripting • Casting • Art direction • Video • Organic social • Paid ads • Collaboration • Comedy