Creative • Copy • Content

CRAP Smoothie x Erewhon

Did anybody order a C.R.A.P. smoothie? When Who Gives A Crap teamed up with Erewhon to create a branded blend, we didn’t shy away from a cheeky name. An acronym for coconut water, raspberries, aloe vera and probiotic, the C.R.A.P. smoothie delivered refreshing flavour, gut health and plenty of PR buzz.

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