I also believe CTA buttons can do better than “shop now” and that good packaging should have easter eggs. Figuratively. And maybe literally.

As as copywriter of 10+ years, I’ve produced everything from global campaigns about heroic butts to product packaging about sentient sponges

I’m a creative through and through. I get joy out of making people laugh over a subject line or thinking up ridiculous concepts like Uber with horses (call it Pony Up).

So if you need a witty headline, a good brainstorm sesh or a catchy jingle about squirrels, let’s chat.